Verizon Deal Means Likely Rebranding for Yahoo Stores

Verizon Deal Mean Likely Rebranding for Yahoo Stores

Verizon is selling its Verizon Media unit for $5 billion to Apollo Global Management, Inc, and while Yahoo Small Business will not be included in the sale, it could mean a rebranding is in its future.

That’s because after the sale, Verizon Media will be known as Yahoo (Verizon will retain a 10% stake in the company), which will continue to be led by CEO Guru Gowrappan. “Verizon Media is comprised of iconic brands such as Yahoo and AOL, as well as leading ad tech and media…


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