The programmatic arms race against Google continues.
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers.
Yahoo and Amobee followed suit of The Trade Desk, the first to initiate the deprecation of Google Open Bidding from its platform in February.
So, what exactly does this mean for advertisers? Let’s dive into the motivations and implications of these decisions.
Why Remove Google Open Bidding?
While some may be quick to believe that removing…
Source link
