When it comes to beauty categories on Google’s Year in Search list released today, the impact of TikTok is undeniable.
From makeup to nails to “aesthetics,” TikTok was a significant driver of U.S. Google search trends across categories. The data was compiled based on searches that had a high spike in traffic over the course of 2022 compared to 2021, meaning the list is about growth rather than overall search volume.
In the makeup category, the top trending search terms read…
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