The surprising connection between work and personal online behaviors

The most anticipated soccer tournaments, or football as it’s known globally, are here and for the first time ever, is occurring at the same time as key holiday shopping days. The convergence of these two things will amplify a trend we are seeing with consumer behavior, as people will be lured from their workday into more personal activities. While timing seems to be the connection between these two distinct events, a new consumer trend is in fact behind it. In short, the world has seen a…