NEW YORK–(BUSINESS WIRE)–Feb 9, 2022– Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a successful year that closed with 141% growth in CTV ad revenue year-over-year. The momentum indicates the company’s strategic leadership and reach in the CTV… Source link
Read More »
NEW YORK–(BUSINESS WIRE)–Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a successful year that closed with 141% growth in CTV ad revenue year-over-year. The momentum indicates the company’s strategic leadership and reach in the CTV environment as its popularity continues to accelerate. TV viewership has skyrocketed over the last year with CTV at the forefront. In the U.S. alone, nearly 214 million people… Source link
Read More »
Verizon revealed during its earnings call Tuesday morning Verizon Media Group had a solid Q4 – total revenues jumped 11.4% to $2.3 billion YOY – marking the first quarter of year-over-year growth since the wireless giant acquired Yahoo in 2017 for $4.48 billion. Growth in the quarter was fueled by strong advertising trends, with revenue from Verizon Media’s DSP growing 41% YOY. “We are very pleased with Verizon Media Group’s performance,” said Verizon CFO Matt Ellis…. Source link
Read More »