Tag Archives: Yahoo

The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release. The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform. Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect. The evolution of retail media:… Source link

This article is part of our Yahoo DFS Baseball series. When Saturday began, there was the potential for four games Sunday. Instead, we have just one, with the Guardians hosting the Yankees in the only series which remains undecided. Gerrit Cole is facing Cal Quantrill, so edge to the Yankees there. For single-game contests on Yahoo, you pick a roster of five players with a salary of $75 to work with. Your Megastar is worth twice as many points. Your Superstar earns you 1.5 times the… Source link

SINGAPORE — Yahoo has retrenched several editorial staff based in Singapore, following a restructuring of its editorial team in Southeast Asia and the cessation of publication of localised content in the Philippines and Indonesia. TODAY understands from sources that seven employees based in Singapore were laid off, all of them journalists. They were from the Singapore/Malaysia, the Philippines and the finance teams. In response to TODAY’s queries, a spokesperson of the international… Source link

When Saturday began, there was the potential for four games Sunday. Instead, we have just one, with the Guardians hosting the Yankees in the only series which remains undecided. Gerrit Cole is facing Cal Quantrill, so edge to the Yankees there. For single-game contests on Yahoo, you pick a roster of five players with a salary of $75 to work with. Your Megastar is worth twice as many points. Your Superstar earns you 1.5 times the points. Here’s a lineup that entices me. MEGASTAR Aaron Judge,… Source link

Here we go! It’s the first Saturday of the NHL season. Saturday is usually a robust day for hockey, and the first one this season is no different. There are 12 games featured on the evening slate, which starts at 7 p.m. EDT. Let’s make the first weekend of the NHL season a good one. Here are some players to target, and to avoid, for your DFS lineup. GOALIE Jeremy Swayman, BOS vs. ARI ($32): Linus Ullmark was in the crease first this season for the Bruins, but he and Swayman are likely going to… Source link

Weather permitting, there will be four MLB playoff games Saturday. It’s a full day of baseball beginning at 2:07 p.m. EDT and continuing until some point in the evening out there in San Diego. This could be the last time we have this many options for our DFS lineups. Here are my recommendations. Pitching Lance McCullers, HOU at SEA ($41): McCullers only made eight starts during the regular season, but he absolutely tore through them. He only allowed more than two runs once, and that was… Source link

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings. The true power of retail media comes in connecting retail data with other channels though, including stores and… Source link

This article is part of our Yahoo DFS Baseball series. Baseball brings three playoff games Friday, thanks to Game 2 of the series between the Yankees and Guardians being rained out Thursday. That game will now be the first of the day, and it has the potential to be a great pitching matchup between Shane Bieber and Nestor Cortes. The two National League series will also resume, with both of them tied up at a game apiece. The Phillies could be in a particularly good spot to go up 2-1,… Source link

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo and Lowe’s One Roof Media Network today announced a partnership to power robust off-site media experiences for Lowe’s diverse roster of brand advertisers. Launched in October 2021, Lowe’s One Roof Media Network is a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement. Through the partnership, Yahoo has integrated its demand-side platform… Source link