Tag Archives: Wyclef

Wyclef Jean has seen up close the devastation that the COVID-19 pandemic has had on Black-owned businesses. The three-time Grammy Award–winning musician and founding member of acclaimed hip-hop group the Fugees said that his friends, Medjine and John “Jube” Altino, struggled to keep their business, Vibez Juice & Vegan Cafe in Jersey City, NJ afloat. “[The business] started off real well and then COVID-19 hit and they were not prepared,” he told AdExchanger. “The first… Source link

Google recently tapped the Grammy-winning musician to score a series of animated commercials promoting its #BlackOwnedFriday campaign, encouraging shoppers to “buy Black” on Black Friday next week and beyond. “This is going to be a day to galvanize people to support Black businesses,” Jean told CNN Business. “When you look at where we’re at economically with the small businesses, I felt like this campaign is really vital.” The campaign aims to redefine the Friday after Thanksgiving — an… Source link