Tag Archives: ThirdParty

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.  The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially…. Source link

Apple released its latest iPhone lineup last week. While many folks were excited to get their hands on a new device, their elation may have been tempered by some problems with the camera system. It seems that several prominent third-party apps have compatibility issues with the iPhone 14 Pro’s rear camera unit. Users have reported problems including shaking, rattling and mechanical noises emanating from the device when using apps like Instagram, TikTok and Snapchat, as 9to5 Mac reports. It… Source link

Google is likely to be sued buy the U.S. Department of Justice in September on the grounds that its advertising network is a monopoly. What that means for marketers isn’t yet clear, but there are steps they can take to prepare for disruptions. The DoJ news comes as Google again postponed deprecation of the third-party tracking cookie, this time until the second half of 2024. While Apple blocked third-party cookies several years ago, Google has postponed the process for the Chrome browser… Source link

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. This is the second extension of Chrome’s support for third-party cookies, which Google originally planned to discontinue this year. Plans changed again last year when Google extended the deadline to 2023. Now the extension is getting an extension. Google needs more time to test its Privacy Sandbox initiative — a less intrusive solution for delivering targeted… Source link

We’re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google’s preferred Privacy Sandbox set of replacements. Google originally published its intention to phase out support for third-party tracking cookies in Chrome within two years in early 2020 — now about two and a half years (and one global pandemic) ago. In a blog post published today, Google… Source link

Google is shutting down Talk (also known as GChat) for good — its instant-messaging service you probably haven’t used much since 2007 (via Android Police). Although Google migrated Talk users over to Google Hangouts in 2017 — another one of its now-sidelined messaging platforms — it was still accessible by third-party XMPP clients like Pidgin and Gajim. But Google will cut these last lines of life support on June 16th — three days from now. In a message on Talk’s support… Source link

Google is changing its Play Store policy to clamp down on a workaround that call recording apps were using, potentially closing the final loophole that allowed these apps to exist (via NLL-Apps on Reddit). On May 11th, a rule clarifying that “the Accessibility API is not designed and cannot be requested for remote call audio recording” will go into effect, making it so that apps won’t be able to record audio from a call. As XDA points out, Google has been playing whack-a-mole with… Source link

Google is facing a fresh complaint from Germany’s largest publishers and advertisers, which are demanding that the EU intervene over the search giant’s plan to stop the use of third-party cookies. Axel Springer, the publisher of titles such as Bild and Politico, is among the hundreds of publishers, advertisers and media groups that have argued to the bloc’s competition chief, Margrethe Vestager, that Google is breaking EU law with its move to phase out third-party cookies from… Source link

Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles, ultimately growing programmatic advertising revenue. Source link

Newly unredacted sections of Epic’s antitrust complaint against Google reveal new details on the lengths to which Google went to undermine third-party app stores on the Android platform. According to the new text, starting in 2019, Google ran a “Premier Device Program” that gave Android phone makers a greater share of search revenue than they would normally receive. In exchange, the OEMs agreed to ship their devices without any third-party app stores preinstalled. Specifically, they… Source link