Tag Archives: Structured

Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.” Google worked with Vimeo? Vimeo wrote that they worked with Google as an “early adopter of Google Search’s best practices for video players” to provide Google with “additional context about… Source link

Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The update is rolling out to Search Console reports starting today and impacts all rich result status reports, the URL inspection tool, and the rich results test. How Is The Structured Data Report Changing? As an example of what’s changing — let’s say you’re using review snippet markup but you omit the name of the author. That… Source link

A replacement for Google’s Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta. Launched as a subdomain on the official Schema.org website, the new tool is not an exact 1:1 copy of Google’s Structured Data Testing Tool, but it is functionally similar. Google shuttered the original tool in July 2020, claiming all its features were migrated to the Rich Results Rest and no longer needed to exist as a standalone offering. That wasn’t 100%… Source link

Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so that they remain eligible for rich results. Logo Structured Data The logo structured data is used by Google to show the correct logo in their rich results of the search results and in the Knowledge Panel. Correctly specifying the logo through structured data without making a mistake is important. Incorrectly coding the… Source link

Google updated the Events structured data requirements. The update affects the offers.priceCurrency property. This change affects publishers who charge for events and want to have their events shown on Google. These requirements also affect paid online/home events. Google Events Structured Data The Google events structured data allows event organizers to be discovered in Google Search and Google Maps. Initially developed for physical events, the structured data is also appropriate for online… Source link

Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller The reason for that is Google only reads the structured data it supports in search results. It’s not a case of site owners not being able to provide additional information with structured data, it’s that Google won’t read it. Mueller discusses this subject during the SEO office-hours live stream held on December 4. A site owner submits a… Source link

Google updated their developer page for job posting structured data for employer aggregate ratings. The change adds an additional required property to help qualify for rich results. Job Posting Related Structured Data Keeps Changing The structured data requirements for job posting seems as if it has been in a state of evolution. So it’s good to keep up with large and incremental changes to structured data requirements. Failure to keep up with changes can result in a loss of featured snippets… Source link

Google recently updated their structured data developer page with regard to multiple items. Google recommends nesting related items, particularly for recipe sites. The update was not specific to recipe structured data. However one part of the update specifically completely changed how Google recommends recipe structured data is displayed. Previously, Google recommended that Recipe structured data and Video structured data be listed separately. That recommendation to list them separately has… Source link