Google Doesn’t Read Unsupported Structured Data

Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller

The reason for that is Google only reads the structured data it supports in search results. It’s not a case of site owners not being able to provide additional information with structured data, it’s that Google won’t read it.

Mueller discusses this subject during the SEO office-hours live stream held on December 4.

A site owner submits a…


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