Tag Archives: shopping

Insider Intelligence: How is Google trying to make the shopping experience more personalized? Lilian Rincon: Every shopper is unique, and shoppers expect personalized experiences when they’re online. We are putting personalization at the forefront of the shopper’s journey. We want shoppers to be able to tell us their preferences more directly. For example, a female shopper won’t have to tell us twice that they are looking for a women’s jacket if they had searched for women’s items… Source link

The coveted Google Trusted Store Badge has been around for almost a decade. In fact, Google stated that over 67% of users relied on Google ratings, price comparison and reviews to help make a purchase last holiday season. A good customer experience is crucial in every industry, especially in ecommerce. That’s why Google announced its expansion of the Trusted Store badge to free shopping listings. Earning The Trusted Store Badge In this welcome change to online companies, the Trusted Store… Source link

Walmart’s shoppers look to be handling high levels of inflation in food and general merchandise relatively well. “We haven’t seen any meaningful difference yet in how they’re shopping. We know consumers are focused on inflation, but we’re not seeing major changes in shopping patterns,” Walmart CFO Brett Biggs tells Yahoo Finance. “Wages are up, unemployment, low. Consumer balance sheets are still in pretty good shape. So I think all of that helps customers.” Walmart (WMT) saw sales strength… Source link

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Thursday, February 17, 2022 Inflation everywhere, but ‘depressed’ public shops through it Power Twitter users might be familiar with the catchphrase “tweeting through it.” Loosely defined, it’s a state of ignoring a crisis (one most likely of your own making) by posting about other things as a means of idle distraction. After January’s… Source link

As the pandemic enters its third year, some of America’s COVID-era shopping habits — including strong demand for tequila and sweatpants — are here to stay. Driving the news: Axios worked with Google Trends and the Schema Design firm to create The New Normal, which analyzes the products Americans have Googled since 2020. Items with a lasting increase in search interest help fill in the details of what our “new normal” looks like. We have had to stock home offices for the long haul, leading… Source link

With time ticking away before shipping deadlines put a stop to your online holiday shopping, Google is highlighting a few new Chrome features that might help you out. Still, it’s not lost on us that these features used to keep track of stuff to help you shop are also useful for the nearly $2 trillion company that makes most of its money from serving up relevant advertisements and making sure shoppers hit the “buy” button. But you will probably use Chrome anyway, so you should know… Source link

Dec. 8, 2021 — With millions of Americans vaccinated and boosted against COVID-19, many are anxious to take part in more normal holiday gatherings for the first time in nearly 2 years. But with COVID-19 still a concern, especially amid the new Omicron variant, staying safe is key. And a new trends tool from Google Maps aims to do just that, offering information to make the holiday safer and more efficient by pinpointing the busiest times to travel, grocery shop, head to the salon, and buy… Source link

Dive Brief: Walmart and Yahoo on Black Friday launched a “Holiday with Heart” effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality, according to a press release emailed to Retail Dive’s sister publication Marketing Dive. The “Play for Joy” game on Instagram lets mobile users interact with a claw machine and grab as many virtual Walmart gifts as possible before the clock runs out. They can also… Source link

In association with Yahoo. In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers in both online and offline contexts. What are the key shopping trends marketers and retailers should be aware of over this Christmas period and how will these differ compared to last year? We have just published our… Source link

Google is adding a handful of new features to Google Maps in time for the holiday season, which collectively should make getting around a slightly less fraught experience. The new features were announced in a blog post today. A new “Area Busyness” feature provides information on how popular neighborhoods are rather than just specific destinations, while the app’s “Directory” tab is rolling out globally to give more info on the stores and amenities inside locations like malls and… Source link