Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author, April 2022 You decide to add Campaigns as a “breakdown dimension” so you can see conversions by campaign. That segmentation doesn’t give you the result you’d hoped: Image by author, April 2022 With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful. So… what… Source link
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