How To Unlock Better Google Data Studio Segments Using “CASE”

Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio.

You want to know how brand campaigns are affecting performance.

You decide to add Campaigns as a “breakdown dimension” so you can see conversions by campaign.

That segmentation doesn’t give you the result you’d hoped:

With dozens of campaigns across multiple accounts, this chart is far too noisy to be useful.

So… what…