Tag Archives: Search

Google’s John Mueller advises SEOs not to look at search ranking as an exact science with an absolute right or wrong way of doing things. Mueller spoke at length on this subject in episode three of Google’s Search Off the Record podcast. Accompanied by Gary Illyes and Martin Splitt, also from Google, Mueller discusses the flaws he sees peoples’ attitude toward ranking factors. Here are some highlights from the Google Search team’s discussion on search rankings. John Mueller on Ranking… Source link

Google prefers ranking content from YouTube over other video sources, according to a new report in the Wall Street Journal. When Facebook and other competitors host a video that also appears on YouTube, Google will allegedly push the YouTube result ahead of others in search results. The Wall Street Journal claims tests show YouTube ends up first in the Google Search video carousel more often than not. Further, YouTube results frequently take up most of the slots in Google’s video… Source link

Google continues to add new tools to help businesses shift into digital marketing, as many look to replace operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First off, Google’s launching a new beta program for image extensions, which will enable advertisers to include product visuals in search ads.

The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate. Beyond that, it’s… Source link

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search… Source link

[unable to retrieve full-text content]Bing Ads Editor now supports in-market audiences  Search Engine Land Source link

Alexa and Google Home are getting some stiff international competition. Russian search engine Yandex recently launched its own version of a smart speaker called the Yandex Station.  The Yandex Station is the company’s first foray into hardware elements, and yes, the Yandex speakers have an assistant. While Amazon has Alexa, Yandex has Alice — a Russian-speaking assistant developed by the company’s in-house engineers. Alice has been available on mobile devices since she launched in October… Source link

[unable to retrieve full-text content]Bing Ads rolls out In-Market Audiences to all US advertisers  Search Engine Land Source link

[unable to retrieve full-text content]Microsoft expands ad business beyond Bing search results with help …  GeekWire Source link

[unable to retrieve full-text content]Bing Ads Introduces In-Market and Custom Audiences Targeting  Search Engine Journal Source link