Google on Wednesday updated its search engine with new tools for people shopping for mortgages, including a calculator, recent average mortgage rates and key terms homebuyers may need to know during the mortgage shopping process. Google teamed up with the Consumer Financial Protection Bureau to launch the new tools because it found that a lot of people were asking questions like “what is a mortgage?” and “what is APR?” among others. The tools are available on phones when you search… Source link
Read More »New Google Mortgage Information Search
Google announced they are rolling out a mortgage information search product. The new service will show in mobile searches. Google Mortgage Information Search for Mobile Google’s new service is a collaboration with Consumer Financial Protection Bureau (CFPB). The CFPB is a United States governmentorganization that regulates the consumer financial products and services. The new mortgage search tool is available in mobile. According to the CFPBs About Us page: “We protect consumers from unfair,… Source link
Read More »Google says ‘technical error’ responsible for some news sites’ homepages not showing up in search results
Sen. Ted Cruz, R-Texas, on Google and big tech censorship. Google had a technical issue Tuesday morning that temporarily removed the homepages of several news sites, both conservative and liberal, from its search results. For instance, when you Googled the Daily Caller, a conservative news site, stories about the Daily Caller would show up but not links to the Daily Caller’s home page. Google said the problem, which has been fixed, was a technical issue that was not based on the ideology of… Source link
Read More »Want to Rank Higher in Google and Amazon Search? This $29 Course Can Help.
This 10-course bundle can give your business an edge online. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 20, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them,… Source link
Read More »Google’s John Mueller: “Search is Not a Science” – Search Engine Journal
Google’s John Mueller advises SEOs not to look at search ranking as an exact science with an absolute right or wrong way of doing things. Mueller spoke at length on this subject in episode three of Google’s Search Off the Record podcast. Accompanied by Gary Illyes and Martin Splitt, also from Google, Mueller discusses the flaws he sees peoples’ attitude toward ranking factors. Here are some highlights from the Google Search team’s discussion on search rankings. John Mueller on Ranking… Source link
Read More »Google Search Allegedly Boosts YouTube Results Ahead of Competitors
Google prefers ranking content from YouTube over other video sources, according to a new report in the Wall Street Journal. When Facebook and other competitors host a video that also appears on YouTube, Google will allegedly push the YouTube result ahead of others in search results. The Wall Street Journal claims tests show YouTube ends up first in the Google Search video carousel more often than not. Further, YouTube results frequently take up most of the slots in Google’s video… Source link
Read More »Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads – Social Media Today
Google continues to add new tools to help businesses shift into digital marketing, as many look to replace operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First off, Google’s launching a new beta program for image extensions, which will enable advertisers to include product visuals in search ads.
Read More »Over 25% of People Click the First Google Search Result
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate. Beyond that, it’s… Source link
Read More »Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform. According to David Pann, General Manager Global Search… Source link
Read More »Bing Ads Editor now supports in-market audiences – Search Engine Land
[unable to retrieve full-text content]Bing Ads Editor now supports in-market audiences Search Engine Land Source link
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