Tag Archives: Scope3

Credit: Portuguese Gravity via Unsplash. Yahoo is offering a global carbon-neutral private marketplace (PMP) with its new Scope3 partnership. Advertisers buying through the Yahoo SSP can now buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. Using Scope3 can help reduce the impact of the digital media and advertising industry’s carbon footprint due to the complexity of digital ad supply chains and the sheer… Source link

Share Tweet Share Email Yahoo has announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry has a massive carbon footprint due to the complexity of digital ad supply chains and the sheer volume of ad… Source link

Yahoo has announced its partnership with Scope3 to provide advertisers with a carbon-neutral private marketplace in the Yahoo SSP. Discover what this means for ad buyers and why this is important in today’s business environment. Yahoo has announced an integration with Scope3, a company that measures end-to-end emissions across the advertising and media supply chain. The integration aims to offer advertisers a carbon-neutral private marketplace (PMP) in the Yahoo… Source link

Yahoo has announced its partnership with Scope3 to provide advertisers with a carbon-neutral private marketplace in the Yahoo SSP. Discover what this means for ad buyers and why this is important in today’s business environment. Yahoo has announced an integration with Scope3, a company that measures end-to-end emissions across the advertising and media supply chain. The integration aims to offer advertisers a carbon-neutral private marketplace (PMP) in the Yahoo… Source link

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP NEW YORK, January 05, 2023–(BUSINESS WIRE)–Today, Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and… Source link

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers then contribute to Scope3’s chosen carbon-removal projects. GMP is billed as carbon-neutral media and aims to price… Source link