Tag Archives: replacement

It’s no secret that Google has been working towards a cookie-less future on Chrome. Many times that statement is followed by a “we’ll see what that means” for advertisers. While it certainly means no individual-level data, many wondered what would replace it. “Today, we’re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.​” – Chetna Bindra, Group Product Manager, User Trust and Privacy Part of that is also… Source link

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LONDON (AP) — Google says it’s making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials. The company gave an update Monday on its work to remove from its Chrome browser so-called third-party cookies, which are used by a website’s advertisers or partners and can be used to track a user’s internet browsing habits. Third-party cookies been a longtime source of privacy concerns and Google said a year… Source link

LONDON (AP) — Google says it’s making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials. The company gave an update Monday on its work to remove from its Chrome browser so-called third-party cookies, which are used by a website’s… Source link