It’s no secret that Google has been working towards a cookie-less future on Chrome. Many times that statement is followed by a “we’ll see what that means” for advertisers. While it certainly means no individual-level data, many wondered what would replace it.
“Today, we’re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.” – Chetna Bindra, Group Product Manager, User Trust and Privacy
Part of that is also…
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