Buy now, pay later platform Affirm is about to go toe-to-toe with a standard bearer in the payments space: the good old-fashioned debit card. The company told investors at an event this week it’s moving closer to a broad rollout of its new debit card, which will allow for installment payments. “It’s a card that works with your existing checking account. You don’t have to switch your banking relationship. You get the new card from us, swipe it and use it the way you normally would. You get… Source link
Read More »Apple wants to replace your wallet with the Apple Watch
Before you leave your house in the morning, you probably check your pockets for three things: your phone, keys, and wallet. But if Apple’s (AAPL) plans for its smartwatch pan out, you might just need to make sure you have one thing on you: your Apple Watch. As part of the watchOS 8 software update, available as a public beta in the coming weeks, the Apple Watch will be able to present digital ID cards, which will eventually include licenses, and lock and unlock everything from your front… Source link
Read More »What the FLoC? Everything you need to know about Google’s new ad tech that aims to replace third-party cookies
Will ‘Federated Learning of Cohorts’ preserve user privacy? The jury is still out Over the years, web developers have dreamed up dozens of cute error pages to remind visitors to switch on cookies in their browsers. Most are riffs on the eponymous baked snack (“Will work for cookies”) or Sesame Street’s Cookie Monster. But the Cookie Monster may soon have fewer job opportunities – at least, that’s if Google gets its way. The internet giant… Source link
Read More »‘Cookies’ track your every move online. Now there’s a fight over what should replace them
Third-party cookies have increasingly fallen by the wayside as the public has become more protective of privacy rights in an age of algorithms and data. Some major browsers including Firefox and Safari now block third-party cookies by default, further reducing their usefulness to advertisers. And Google has already said it’s planning to do the same in its browser, Chrome. The future of tracking-based web advertising, Google argued, will be more abstract, relying less on an individual’s… Source link
Read More »Google’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies and Apple’s move to make IDFAs opt-in have kicked off what, to many, feels like a crisis for digital… Source link
Read More »If your Apple TV lost YouTube, replace it with Chromecast with Google TV
If you own a third-generation Apple TV and you fired it up to watch YouTube this week, you probably saw the following message: Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on Apple TV 4K, Apple TV HD, iPhone, or iPad. With AirPlay, you can also stream YouTube from your iOS device directly to any Apple TV (3rd generation or later). In simple terms, if you want to easily watch YouTube on… Source link
Read More »Google rejects plan to replace third-party cookies with personal ad IDs
In a move with broad potential impact on the ad tech industry, Google says it will embrace its own ad targeting and tracking solution, rejecting other industry efforts to replace the third-party cookie. The decision by the world’s largest internet platform complicates the prospects for alternative solutions, including Unified ID 2.0, an identity solution spearheaded by The Trade Desk. Unified 2.0 has found support from a lengthy list of ad tech players who have signed on, such as… Source link
Read More »Bing Steps Up to Replace Google in Australian Search Showdown
Microsoft Bing is offering to replace Google should the Code dispute continue to the point where Google revokes services in Australia. The News Media Bargaining Code, whereby Google and Facebook will be legally obligated to pay news publishers to display their content, resulted in Google Australia’s Managing Director, Mel Silva, threatening to pull services from the country in a Senate hearing on January 22. Facebook made a similar threat, stating that there was no commercial benefit to… Source link
Read More »Australian prime minister says Bing could replace Google
CANBERRA, Australia (AP) — The Australian prime minister says Microsoft is confident it could fill the void if Google carries out its threat to remove its search engine from Australia. A Google executive told a Senate hearing last month that it would likely make its search engine unavailable in Australia if the government went ahead with plans to make tech giants pay for news content. Prime Minister Scott Morrison said he… Source link
Read More »Australian prime minister says Bing could replace Google – WAVY.com
by: ROD McGUIRK, Associated Press Posted: Jan 31, 2021 / 11:55 PM EST / Updated: Jan 31, 2021 / 11:55 PM EST FILE – This Thursday, Jan. 3, 2013, file photo shows Google’s headquarters in Mountain View, Calif. Australian Prime Minister Scott Morrison said on Monday, Feb. 1, 2021, that Microsoft was confident that it could fill the void if Google carried out its threat to remove its search engine from Australia. (AP Photo/Marcio… Source link
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