Tag Archives: Programmatic

SAN FRANCISCO–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

SAN FRANCISCO, January 31, 2023–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

Today, Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link

Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ — Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link

  Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link