Tag Archives: Privacy

Getty Images With Apple’s new… Source link

(Bloomberg) — Google is seeking to allay concerns voiced by publishers and advertisers over planned privacy changes to data collection from online ads that have attracted antitrust scrutiny in Europe. The Alphabet Inc. unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy. But in a blog post on Monday, Chetna Bindra,… Source link

AFP via Getty Images Google could lose $17 billion in revenue over the next 12 months. Facebook has perhaps $8 billion at risk. The cause, according to mobile marketing professionals? Apple’s new privacy changes. Last year Apple announced that the Identifier For Advertisers (IDFA) would become explicitly opt-in in its next mobile operating system update, iOS 14. The IDFA helps advertisers measure ad effectiveness as well as track devices and people. In September, Apple Source link

II.studio/Shutterstock.com DuckDuckGo is a privacy-focused search engine that doesn’t track you. This alternative to Google, Bing, and Yahoo is growing fast. Here’s an introduction to DuckDuckGo and a look at how it protects your privacy. What Is DuckDuckGo? DuckDuckGo is a search engine focused on privacy. To use it, you just head to duckduckgo.com instead of google.com or bing.com. Then, you search just like you normally would. But DuckDuckGo promises to protect your privacy and not… Source link

The Sense is Fitbit’s most advanced fitness tracker Fitbit Google’s acquisition of fitness tracker giant Fitbit has been completed. Both Fitbit and Google published posts on the deal, which is worth a reported $2.1 billion. These articles, after the expected platitudes, largely focus on one element: privacy. This is perhaps the biggest worry for Fitbit users, given Google is a company fuelled by data. Fitbit CEO James Park’s words are the most… Source link

If you have a smart speaker or smart device but aren’t thrilled with the possibility that your data — including your voice — is being collected and stored on it, Google Assistant might have an answer for you: Guest Mode. Google is introducing the new feature to its smart speakers and displays today. It’s kind of like the Google Assistant version of Chrome’s Incognito Mode (though there are differences). Once… Source link

The global wave of privacy legislation has led to the curtailment of ad targeting, but its effects on the online landscape are much broader than that. The latest investigation into Google’s proposed web browser changes exposes the trade-offs lawmakers concerned with consumer protection and regulators looking to preserve competition will have to ponder. Last week the U.K.’s Competition and Markets Authority opened a formal investigation into Google’s Privacy Sandbox, a series of ongoing… Source link

Data privacy has taken center stage in recent years, as the European Union and the state of California have each adopted landmark consumer protection laws that have paved the way for wide-scale change. And while major tech companies are still adjusting to a growing patchwork of regional regulations, they are also readying for a potential federal data privacy law in the United States. The chief privacy officers of Google and Twitter, along with Amazon’s head of trust for Alexa, discussed the… Source link

U.K. antitrust officials are investigating whether Google’s plan to remove some user-tracking tools from its Chrome browser could hurt competition in the online-advertising industry. The U.K.’s Competition and Markets Authority said it has opened a formal probe into Google’s plan for Chrome to end support next year of a technology called third-party cookies, which many companies use to track individuals’ browsing habits across multiple websites. The… Source link

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