Tag Archives: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple and Google are both old pros at making unilateral changes to their ad policies that throw mobile developers into… Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

By Paresh Dave and Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. Alphabet Inc’s Google a year ago announced it would ban some cookies in its Chrome browser to increase user privacy. Over the last two months, Google released… Source link

By Paresh Dave, Diane Bartz (Reuters) – Google’s plan to block a popular web tracking tool called “cookies” is a source of concern for U.S. Justice Department investigators who have been asking advertising industry executives whether the move by the search giant will hobble its smaller rivals, people familiar with the situation said. FILE PHOTO: The logo of Google is seen on a building at La Defense business and financial district in Courbevoie near Paris, France, September 1, 2020. … Source link

An antitrust lawsuit against Google has been amended to take into account changes to ad tracking in Chrome. Texas attorney general Ken Paxton announced the multi-state suit, which focuses on Google’s advertising tech, in December. Meanwhile, five more attorneys general (from Alaska, Florida, Montana, Nevada and Puerto Rico) have joined the lawsuit, for a total of 15. The AGs claim that Google harnessed its dominant market positions in search, video and other areas to kill off smaller ad… Source link