Tag Archives: Partnership

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings. The true power of retail media comes in connecting retail data with other channels though, including stores and… Source link

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo… Source link

The partnership will bring expanded Matter’s multi-admin capabilities to market, offering greater flexibility between smart home ecosystems and convenience for new and existing Samsung and Google users Samsung Electronics today announced an expanded partnership with Google to take smart home interoperability to the next level. In the coming months, Samsung Galaxy phone and tablet users will be able to easily onboard Matter-compatible devices… Source link

Texas quarterback Quinn Ewers has launched an NFT campaign with Metabillia that will pay him a total of $1 million, Yahoo Finance has learned. As a result, the 19-year-old’s total compensation through name, image, and likeness (NIL) deals is now approaching the $4 million mark. The average NIL quarterback sponsorship pays the athlete $2,466 per deal, according to Opendorse. Ewers’s $1 million sponsorship is broken into 12 payments of various amounts well above the average on top of 50% revenue… Source link

Media NoteOffice of the SpokespersonU.S. Department of StateOctober 3, 2022 The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and Google announced today a new partnership to support education, training, and upskilling in Southeast Asia, with pilot projects in Indonesia and Vietnam getting underway in the coming days. This public-private partnership, which was initially announced by the White House at the recent U.S.-ASEAN Special Summit, underscores the… Source link

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and Google announced today a new partnership to support education, training, and upskilling in Southeast Asia, with pilot projects in Indonesia and Vietnam getting underway in the coming days. This public-private partnership, which was initially announced by the White House at the recent U.S.-ASEAN Special Summit, underscores the continued emphasis on the valuable role the U.S. private sector… Source link

What you need to know: The network America relies on presents first-ever most reliable player fantasy recap Fantasy players can visit Yahoo Sports for insights on player reliability for their team NEW YORK – With the football season officially underway, Verizon is partnering with Yahoo Sports to present the first-ever most reliable player fantasy football recap each week. “Fantasy Flashback: The Week’s Most Reliable Players, presented by Verizon” will give Yahoo Fantasy Football readers… Source link

Yahoo has expanded its relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement to its DSP in the EMEA markets. The footfall measurement add-on helps advertisers understand how many customers their campaigns are impacting / Yahoo … Source link