Tag Archives: Partnership

Comscore and Yahoo's New CTV Partnership – Adweek

Comscore and Yahoo's New CTV Partnership – Adweek

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Attend Convergent TV… Source link

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Big 12, Pac-12 officially end partnership talks

Big 12, Pac-12 officially end partnership talks

The potential for any sort of partnership between the Big 12 and Pac-12 reportedly went up in flames on Monday. As the SEC and Big Ten further distance themselves from the rest of the major collegiate conferences, a partnership between the Big 12 and Pac-12 was “discussed extensively the last two weeks,” according to ESPN’s Pete Thamel. However, after the two sides were unable to forge a union that was mutually beneficial, the talks officially ended Monday. According to ESPN, “a full… Source link

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Deutsche Telekom and Google Cloud Sign Partnership Agreement Focused on Network Transformation

Deutsche Telekom and Google Cloud Sign Partnership Agreement Focused on Network Transformation

Europe’s biggest communication service provider chooses Google Cloud for first cloud-native trials in network and data analytics BONN, Germany and SUNNYVALE, Calif., July 12, 2022 /PRNewswire/ — Deutsche Telekom and Google Cloud today announced a new expanded partnership to define a joint roadmap for the telecommunications industry by bringing the power of the cloud closer to mobile and connected devices at the edge of Deutsche Telekom’s network. Communication service providers are… Source link

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Google, HACU Selects UCF for Partnership to Help Hispanic, Other Students Secure Jobs

Google, HACU Selects UCF for Partnership to Help Hispanic, Other Students Secure Jobs

Expanding on its mission as a Hispanic Serving Institution to support Latina/o/x students, UCF has joined a national partnership leading to $50,000 in grant support to provide learning resources for current students and recent alums. The program will serve students of all backgrounds, with an intentional emphasis on ensuring equitable outcomes for Hispanic students . Working with Google, the Hispanic Association of Colleges and Universities (HACU) has selected UCF as a preferred partner for… Source link

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Cowboys receive backlash after launching partnership with controversial pro-gun coffee company

Cowboys receive backlash after launching partnership with controversial pro-gun coffee company

The Dallas Cowboys launched a new coffee sponsorship on Tuesday morning, and it’s not going well. The timing of it was, well, about as poor as it possibly could have been. The Cowboys launched a partnership with Black Rifle Coffee on Tuesday, which they now call “America’s Coffee.” As part of their Independence Day celebration, the team is giving away two tickets to a game this fall and a year subscription to Black Rifle Coffee. While that looks like a simple giveaway that teams across… Source link

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DirecTV-Yahoo Adtech Partnership Addresses Fragmented Digital Video Landscape

DirecTV-Yahoo Adtech Partnership Addresses Fragmented Digital Video Landscape

DirecTV and Yahoo are getting cozy with a strategic partnership to unlock the full potential of addressable TV and streaming inventories. The tie-up will see Yahoo become the exclusive one-stop demand-side platform for advertisers wishing to access the video programming distributor’s content, permitting different ads to be shown to different households while they watch the same program. The pairing aims to restore order to an increasingly fragmented TV… Source link

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Hivestack, Yahoo launch strategic DOOH partnership

Hivestack, Yahoo launch strategic DOOH partnership

Yahoo and Hivestack, a programmatic digital out of home ad tech company, have formed a partnership to connect technologies and enable programmatic DOOH cross-channel media campaigns globally, according to a company press release. Through the partnership, Yahoo’s omnichannel demand side platform will be integrated into the Hivestack supply side platform, which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding transactions via open… Source link

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Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership

Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ — Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link

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Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership

  Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link

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ITeSHOP x Yahoo annual partnership enters new horizon via Yahoo DSP

ITeSHOP x Yahoo annual partnership enters new horizon via Yahoo DSP

This post was done in collaboration with Yahoo.  At a Glance Goal  ITeSHOP aims to capture the opportunities stemmed from the recovering economy in H2 2021 and boost its annual GIGON Sale programme through effective advertising strategies.  Solution Aimed at digital-savvy fashionistas and sale-hunters, Yahoo’s DSP campaign captured the audience’s purchasing journey for seven days during the GIGON Sale.  Results The ITeSHOP eCommerce site received more than 70,000 clicks… Source link

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