Share Tweet Share Email Yahoo has unveiled a slew of product improvements across its omnichannel platform and proprietary identity solutions as part of its 2023 Newfront presentation that promise to help marketers make their budgets work hard in uncertain times. Yahoo, the fifth largest internet property on earth with 900 million monthly users, has unveiled the improved capabilities as marketers look for improved measurement and proof of return on investment in straightened economic… Source link
Read More »Yahoo NewFront 2023 – Showcasing technology leaps
Paul Sigaloff. Yahoo has unveiled a slew of product improvements across its omnichannel platform and proprietary identity solutions as part of its 2023 NewFront presentation. In 2023 new product highlights include true measurement of TV alongside digital with new partnership with Samba TV; expansion of the only future-proofed identity solution ConnectID; a more sophisticated omnichannel platform streamlining media buying across channels; and easier access to Web3 technologies for… Source link
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