Tag Archives: Media

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers then contribute to Scope3’s chosen carbon-removal projects. GMP is billed as carbon-neutral media and aims to price… Source link

The U.S. Department of Justice and the Securities and Exchange Commission filed parallel lawsuits against eight social media influencers, alleging they engaged in a pump-and-dump stock manipulation scheme that fleeced their followers out of $100 million. The SEC announced fraud charges on Wednesday against seven self-proclaimed “FinTwit” financial gurus on Twitter: Perry Matlock a/k/a “PJ Matlock;” Edward Constantin a/k/a “Edward Constantinescu” and “MrZackMorris;” Thomas… Source link

People walk past a billboard advertisement for YouTube on September 27, 2019 in Berlin, Germany. Sean Gallup | Getty Images The Department of Justice warned the Supreme Court against an overly broad interpretation of a law shielding social media companies from liability for what users post on their platforms, a position that undermines Google’s defense in a case that could reshape the role of content moderation on digital platforms. In a brief filed Wednesday led by DOJ Acting Solicitor General… Source link

Treasury report says media outlets have signed more than 30 deals compensating them for news shared on platforms. Australia’s world-first law forcing Big Tech to pay for news has been a success and Canberra should consider extending it to social media platforms such as TikTok and Twitter, a government report has found. Canberra passed landmark legislation last year that obligates Google and Facebook to strike deals compensating media outlets for news content on their platforms or allow a… Source link

Warner Bros. Discovery’s (WBD) stock sank another 14% in mid-afternoon trading on Friday after the company reported third quarter earnings results that missed expectations across the board. “It’s a legacy company of yesteryear that is trying to be a future company of tomorrow,” Julia Alexander, director of strategy at Parrot Analytics, told Yahoo Finance Live (video above). Alexander added that the media giant “is a three-prong company dealing with three different issues,” which she describes… Source link

This article was first featured in Yahoo Finance Tech, a weekly newsletter highlighting our original content on the industry. Get it sent directly to your inbox every Wednesday by 4 p.m. ET. Subscribe Wednesday, Nov. 2, 2022 Social media will never be the same The world is still digesting the news that billionaire Elon Musk actually owns Twitter, but in fact, the development marks just the latest sign that social media as we know it has come to an end. Twitter and the company formerly known as… Source link

New York City – October 27, 2022 – Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent… Source link

Apple (AAPL) is joining its streaming competitors in hiking prices. On Monday, the tech giant announced price increases across its various services including Apple TV+, Apple Music, and the Apple One Bundle. This is the first time Apple has raised the subscription prices of those offerings in the U.S., and international markets will see similar price increases. In a statement to Yahoo Finance, an Apple spokesperson confirmed the price hikes, stating: “The subscription prices for Apple Music,… Source link

Apple (AAPL) is joining its streaming competitors in hiking prices. On Monday, the tech giant announced price increases across its various services including Apple TV+, Apple Music, and the Apple One Bundle. This is the first time Apple has raised the subscription prices of those offerings in the U.S., and international markets will see similar price increases. In a statement to Yahoo Finance, an Apple spokesperson confirmed the price hikes, stating: “The subscription prices for Apple Music,… Source link

The news: Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release. The move integrates Yahoo’s DSP and ConnectID identity solution with the retailer’s ad platform. Advertisers on Lowe’s network will now be able to purchase digital out-of-home (DOOH) ads and other third-party inventory via Yahoo Member Connect. The evolution of retail media:… Source link