Tag Archives: marketing

Email campaigns are an essential part of any company’s marketing stack. Hubspot estimates that email marketing generates $38 for every dollar spent, putting it far ahead of other popular forms of marketing such as paid advertising and influencer marketing. Q1 2021 hedge fund letters, conferences and more One of the reasons for this is that emails are personal in nature. Anyone who decides to give you their address is qualifying themselves as being interested in learning more about what you… Source link

PHOTO: PixieMe Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved on-page experiences,” said Salman Aslam, head of marketing at MuchNeeded.  “I’m most interested in how the Google Analytics and reporting updates will play out. The extended modeling should, as… Source link

Yahoo Australia has launched a major marketing campaign for its search engine in an attempt to gain a greater share of the market which is heavily dominated by Google. The Yahoo Search for Change campaign, developed by CHE Proximity, plays into consumers’ privacy concerns and reminds them they have a choice with which search engine they can use. According to reports, Google more than 90% of the search engine market in Australia. The push comes a week after Verizon announced it is… Source link

Last week, Apollo Global Management agreed to purchase Yahoo and AOL (along with some other digital media assets) from Verizon Communications for $5 billion. Given some of Apollo’s recent acquisitions in the gaming arena—it’s added the Venetian, Great Canadian Gaming and Gamenet in the last 18 months—the speculation is that the private equity firm is hotly pursuing the sports betting gold rush, looking to cash in on Yahoo’s more than 900 million monthly active users. “Sports… Source link

As we approach Google I/O 2021, the rumor mill has started pointing to new hardware, including a Pixel 5A and Pixel Buds A, a lower-cost set of true wireless earbuds that would slot in below the company’s main pair. Google seems to have gotten ahead of itself, however, as, according to 9to5Google, a new email contains an image of olive green Pixel Buds that aren’t part of the current lineup. The interior of the case is also color-matched to the buds, which isn’t the case with the… Source link

Here’s some free advice for the Honda Motor Company: Market your cars to the newly bitcoin rich. I’ve already got the ad copy for you.  A true bitcoiner is building for the future and deferring gratification. She doesn’t blow her hard-earned savings on flashy toys. She prefers a solid, dependable family car. Related: UK Man Ordered to Pay More Than $571M for Fraudulent Bitcoin Trading Scheme: CFTC And a slogan…. Lambos are for losers. HODLers drive Hondas. Marc Hochstein, CoinDesk’s… Source link

PHOTO: Bruno Figueiredo Digital ads require extensive planning to ensure the campaign persuades customers to click without going over the marketing budget. But many of the tools now available for marketers to follow the progress of ad campaigns explore basic metrics that may not play a significant role in ROI. Marketers need solutions which can quickly display the metrics that have the greatest influence on ROI. Google has gradually updated its advertising scheduler, Performance… Source link

open share links close share links A 2020 women’s leadership study from LeanIn.org and McKinsey & Co. found that American women held less than 40% of corporate management positions, and women continue to fight underrepresentation when it comes to board positions and CEO roles. They also face gender bias, harassment, and opposition to their management styles. Here’s how one MIT Sloan alumna has pushed back on those… Source link

Welcome to Bloxburg Roblox Cryptocurrency exchange Coinbase and gaming app Roblox are both getting set to go public through a direct listing of their shares. They have something else in common that’s likely to prove very attractive to investors: Brand awareness. Both companies spend less than 10% of their net revenue on sales and marketing. Those are savings that allow the companies to focus more on product development and even profit generation. With limited marketing, Coinbase emerged as the… Source link

PHOTO: Chris Wetherell Cliffhangers work well for keeping TV show fans mesmerized. For digital marketers, cliffhangers bring more anxiety than anticipation. Last year Google introduced a doozy of a cliffhanger when it announced Sandbox, a two-year research initiative to eliminate third-party cookies from its Chrome browser. Last week Google revealed a browser extension containing an API called Federated Learning of Cohorts or “FLoC” — a nickname pronounced as “flock.” FLoC… Source link