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Roblox
Cryptocurrency exchange Coinbase and gaming app Roblox are both getting set to go public through a direct listing of their shares.
They have something else in common that’s likely to prove very attractive to investors: Brand awareness. Both companies spend less than 10% of their net revenue on sales and marketing. Those are savings that allow the companies to focus more on product development and even profit generation.
With limited marketing, Coinbase emerged as the…
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