Tag Archives: loyalty

[unable to retrieve full-text content]How to build trust and loyalty through purpose-driven marketing  Mumbrella Source link

Starbucks (SBUX) posted fiscal fourth-quarter earnings results that mostly missed Wall Street estimates, but the coffee giant reported a spike in active Starbucks reward members as the fast food industry leans into digital in an effort to boost sales and drive customer loyalty. Here’s what the Seattle-based company reported, compared to Wall Street estimates, according to a Bloomberg consensus estimates: Revenue: $8.1 billion versus $8.22 billion expected Adj. earnings per share (EPS): $1.00… Source link

Search giant and maker of Android, Google today announced that it is simplifying its Play Store policies around gamified loyalty programs. These refer to the mini games, quizzes and other gamification techniques various apps in India have been using to increase their user base. “These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important,” wrote Suzanne Frey, Vice President,… Source link

Google has updated and broadened its Play Store policy on gaming loyalty programs to help developers better understand the practices that are permitted, months after confusion about the guidance prompted some backlash in India, the biggest Android market by users. The company said on Thursday that it now specifies guidance on gamified loyalty programs that are based on a qualified monetary transaction in an app and offer prizes of cash or other real-world cash equivalent perks. Scores… Source link