Starbucks (SBUX) posted fiscal fourth-quarter earnings results that mostly missed Wall Street estimates, but the coffee giant reported a spike in active Starbucks reward members as the fast food industry leans into digital in an effort to boost sales and drive customer loyalty.
Here’s what the Seattle-based company reported, compared to Wall Street estimates, according to a Bloomberg consensus estimates:
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Revenue: $8.1 billion versus $8.22 billion expected
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Adj. earnings per share (EPS): $1.00…
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