Tag Archives: Googles

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold. The Alphabet Inc. GOOG -2.37% company announced Wednesday that its ad tools would no longer support individual tracking of users across websites starting in 2022. Taken with a similar… Source link

The third-party cookie is dying, and Google is trying to create its replacement.  No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the lynchpin in a shadowy, seedy, multi-billion dollar advertising-surveillance industry on the Web; phasing out tracking cookies and other persistent third-party identifiers is long overdue. However, as the foundations shift beneath the advertising industry, its biggest players are determined to… Source link

Google announced on Wednesday that third-party cookies are over — at least, as far as its ad networks and Chrome browser are concerned. This represents a significant change for the ad business and seems to be a step forward for privacy, but it’s also a limited one. It doesn’t mean that Google will stop collecting your data, and it doesn’t mean the company will stop using your data to target ads. What Google… Source link

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook up any voodoo tracking magic of its own and that all of its web products will be driven by the privacy-preserving APIs currently in development within the Privacy… Source link

Google kicked off a cycle of updates that started around the time it dropped the first Android 12 developer preview last week. Since then, it announced a bunch of new features for Android devices, and today it’s sharing a few more improvements coming to Pixel phones. These features appear to be rolling out now, and include tweaks to the Recorder app, an underwater upgrade for photography and Smart Compose coming to more apps. Google’s powerful Recorder app launched as a rival to Otter.ai in… Source link

Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search. This topic is discussed in detail during the Google Search Central SEO hangout recorded on February 26. Stefan Pioso, global SEO lead for Amazon Music, joins the hangout to ask Mueller about breadcrumb structured data. Pioso is experiencing difficulty getting breadcrumbs to display in search results. It’s noted that Search Console is picking up on the breadcrumb… Source link

(Bloomberg) — Google’s streaming video game service Stadia had ambitious plans to disrupt the gaming industry, which is dominated by consoles. The tech giant had planned to pack Stadia with original content, announcing two years ago that it was hiring hundreds of game developers and starting studios in Los Angeles and Montreal. But those teams barely had time to get started before they were dismissed earlier this month as Google shut down in-house game development. From the beginning,… Source link

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