Tag Archives: Google

You Need To Fix Google Chrome’s Mojo, Here’s How & Why

You Need To Fix Google Chrome’s Mojo, Here’s How & Why

Microsoft isn’t the only one dishing out security updates this week; Google has likewise been busy on that front. As well as fixing its Mojo, Google has also secured its Aura. If that wasn’t enough, it’s done so with a couple of Blinks for good measure. No, I haven’t been on the festive spirits early; I’m talking about the latest Google Chrome security update for Windows, Mac, Linux, and Android users. Patch Tuesday extends beyond the Microsoft product universe It’s Patch Tuesday week,… Source link

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Google Defeats One Suit Over Chrome Data Privacy Practices

Google Defeats One Suit Over Chrome Data Privacy Practices

New You can now listen to Insurance Journal articles! Alphabet Inc.’s Google defeated a privacy lawsuit by consumers who accused the company of snooping on them even after they opted out of sharing their web activity. US District Judge Yvonne Gonzalez Rogers on Monday dismissed claims that Google tracked users’ personal information, including IP addresses and browsing history, if they chose not to “Sync” their Google accounts with Chrome — and even if they didn’t have an… Source link

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Meet Performance Max, The Blackest Black Box Of All Google Ad Products

Meet Performance Max, The Blackest Black Box Of All Google Ad Products

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max exited beta. And fast-forward another year to today, and Performance Max has quietly become the fastest growing and potentially most controversial product in the Google portfolio. For Google, Performance Max is a compass that always points true north, or toward ROAS. But from the marketer… Source link

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Google execs warn of reputational risk with ChatGBT-like tool

Google execs warn of reputational risk with ChatGBT-like tool

Google senior fellow Jeff Dean speaks at a 2017 event in China. Source: Chris Wong | Google Google employees are seeing all the buzz around ChatGPT, the artificial intelligence chatbot that was released to the public at the end of November and quickly turned into a Twitter sensation. Some of them are wondering where Google is in the race to create sophisticated chatbots that can answer user queries. After all, Google’s prime business is web search, and the company has long touted itself as a… Source link

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Google execs warn of reputational risk with ChatGBT-like tool

Google execs warn of reputational risk with ChatGBT-like tool

Google senior fellow Jeff Dean speaks at a 2017 event in China. Source: Chris Wong | Google Google employees are seeing all the buzz around ChatGPT, the artificial intelligence chatbot that was released to the public at the end of November and quickly turned into a Twitter sensation. Some of them are wondering where Google is in the race to create sophisticated chatbots that can answer user queries. After all, Google’s prime business is web search, and the company has long touted itself as a… Source link

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Google Launches Visual Guide To Search Elements

Google Launches Visual Guide To Search Elements

Google’s new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the right answer if your question doesn’t contain the correct terminology. For example, ask: “How do I customize the image that appears in search snippets?” That question could refer to three different things: a text result image, an image thumbnail, or a favicon. The person asking the question may not find the help they… Source link

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Google asks court to toss out federal antitrust lawsuit

Google asks court to toss out federal antitrust lawsuit

WASHINGTON (Reuters) – Alphabet Inc’s Google asked a federal court late on Monday to toss out the U.S. Justice Department’s 2020 lawsuit against it, which alleged that the search giant violated antitrust law to maintain dominance in its search business. Documents laying out Google’s reasoning for the summary judgment request were sealed. When it was filed, the company said the lawsuit was “deeply flawed” and “relies on dubious antitrust arguments.” It argued that its overwhelming market… Source link

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Google launches visual elements gallery documenting 22 elements on the Google Search results page

Google launches visual elements gallery documenting 22 elements on the Google Search results page

Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them. Visual Elements gallery of Google Search. You can find this new document over here in the Google help area. It helps you identify the… Source link

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2 new Google data-driven attribution features

2 new Google data-driven attribution features

Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching. What’s new. Soon, Google will be… Source link

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Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used and default attribution for Google Ads campaigns. However, advertisers may be hesitant to change their preferred attribution model due to uncertainty about how it will affect performance. In a blog post, Google advocates for switching to data-driven attribution, saying advertisers typically… Source link

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