Tag Archives: Factor

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Tuesday, April 12, 2022 Today’s newsletter is by Emily McCormick, a reporter for Yahoo Finance. Follow her on Twitter This week, first-quarter earnings season begins in earnest with the big banks, from JPMorgan Chase (JPM) to Goldman Sachs (GS), posting results. And this earnings season, there will be one clear factor separating the winners from… Source link

Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. This is stated during a the Google Search Central SEO office-hours hangout recorded on March 25. One of the questions submitted to Mueller asks if there’s a direct ranking advantage for improved accessibility. The question specifically asks about links that are visually separated from textual content with features like increased font weight, underlining, and… Source link

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a number of takeaways about the impact it has on SEO. Adding alt attributes to images is recommended from an accessibility standpoint, as it’s helpful for visitors… Source link

Does Google use a quality score similar to the one in Google Ads as part of its organic search ranking algorithm? This has been hotly debated over the years, to the extent there are even articles out there telling you how to optimize for it. But is there actually an organic quality score? And does it impact your rankings? Let’s explore some of the resources and discussion on this whole Google organic quality score concept and see if we can get to the truth. The Claim: Website Quality… Source link

Reconsideration requests are indirectly related to search rankings, as they’re an essential step in the process of recovering from a Google manual penalty. They make the difference between a site getting reinstated in search results or remaining deindexed. Reconsideration requests play an important role in SEO when rankings are manually held down by Google, but it’s not accurate to call them a “ranking factor.” Here’s more about the relationship between reconsideration requests and… Source link

In-page tabs and accordions are a type of user interface (UI) control that can improve the user’s experience by splitting content into logical sections. Page visitors are then able to switch between different views by navigating through each tab or clicking to reveal a new section of text from the accordion. But how does this impact the SEO value of the content that’s hidden until the user actively navigates to and reveals it? Many have questioned over the years whether Google still uses… Source link

Subdomains and subdirectories allow you to organize specific types of content on your website. But can the use of subdomains or subdirectories affect your organic search rankings? Read on to learn whether there is any connection between subdomains, subdirectories, and improved Google rankings. The Claim: Subdomains & Subdirectories Are Ranking Factors What are subdomains and subdirectories? Subdomains are sections of your website. Examples of subdomains include the bolded portions of the… Source link

Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. And yet syndication is a widely accepted practice in journalism and content marketing alike. But is it a ranking factor in search ranking algorithms? In this chapter, we’ll determine if syndicated content is a Google ranking factor. The Claim: Syndicated Content is A Ranking Factor Content syndication happens in a number of… Source link

Review sentiment reflects the prevailing opinion shared by customers in reviews of a business’s products or services. Whether the sentiment is positive or negative is thought by some to have an impact on a business’s search rankings. There’s legitimate concern over those claims, as it would leave businesses vulnerable to negative SEO attacks if rankings could be lowered with bad reviews. Conversely, there’s concern about competitors artificially inflating their rankings with fake… Source link

What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?” But this one isn’t a case of this thought leader or trying to coin a new phrase. In this chapter, you’ll learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – whether Google uses it as a ranking factor. The Claim: TF-IDF Is A Ranking Factor If you go looking to learn more about this… Source link