Tag Archives: Factor

This article first appeared in the Morning Brief. Get the Morning Brief sent directly to your inbox every Monday to Friday by 6:30 a.m. ET. Subscribe Wednesday, Oct. 26, 2022 Today’s newsletter is by Ethan Wolff-Mann, senior writer at Yahoo Finance. Follow him on Twitter @ewolffmann. Read this and more market news on the go with Yahoo Finance App. There are a few places you can go if you need a dose of bullishness, and one of the best is BMO’s Brian Belski. But when I opened his mid-October… Source link

Imagine you’re having a minor medical problem. Maybe every time you eat, your jaw audibly clicks behind your molars. It’s not painful, but it’s unpleasant. To find a solution to this annoying problem, you turn to that all-purpose bank of knowledge, the internet. As you comb through the search engine results, which source do you think is more reliable: the page written by an ear, nose, and throat doctor with ten years of medical experience or the one written by a guy who runs a… Source link

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your content should be in English if you want to reach English-speaking people. However, that same English content probably won’t… Source link

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages. When you think about it, AMP ticks several boxes that suggest it could be a ranking factor: Developed by Google ✅ Makes websites more mobile-friendly ✅ Improves page speed ✅ Despite actively encouraging people to use it, Google has debunked claims that AMP… Source link

Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era. At one time, it made no difference to Google whether a site was compatible with mobile devices. Mobile-friendliness was considered a nice-to-have feature but not a necessity. Mobile search grew as smartphones and tablets became more ubiquitous, causing Google to reconsider its evaluation of… Source link

Google’s understanding of human language is made possible by several breakthrough technologies in artificial intelligence and machine learning. Launched in 2015, RankBrain was the first of said breakthroughs. It allowed Google to return results for queries with no previous record of searches. RankBrain’s functionality has evolved since its initial introduction. It now allows Google’s algorithms to do something that humans do instinctively: relate words to real-world concepts. In the… Source link

At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promises MUM will be 1,000 times more powerful than… Source link

An association between page titles and Google search rankings exists as strongly today as in the early days of SEO. People of all levels of SEO knowledge agree that optimizing page titles is vital to success in search. And how could you argue? Page titles are the most visible component of Google’s search results pages (SERPs); it’s easy to conclude they carry weight as a ranking factor. But, more optimization is not necessarily better. Optimization can cross the line into manipulation…. Source link

Gas prices have come off their highs, but relief at the pump may be short-lived, says one analyst. “For the moment, we’re going to see the lowest prices we’e seen since May,” Tom Kloza, OPIS global head of energy told Yahoo Finance Live. “Unfortunately, I think we’re going to see prices rally after they find a bottom in the first half of July.” Prices at the pump have decreased to a national average of $4.68 per gallon, after topping $5 last month. Oil prices have been under… Source link

User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The… Source link