Tag Archives: DSPs

The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of The Trade Desk, the first to initiate the deprecation of Google Open Bidding from its platform in February. So, what exactly does this mean for advertisers? Let’s dive into the motivations and implications of these decisions. Why Remove Google Open Bidding? While some may be quick to believe that removing… Source link

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. Source link