Tag Archives: DOOH

Yahoo! and Adsquare in DOOH Measurement Deal October 3 2022 Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare’s footfall measurement and audience scoring segments. Yahoo’s own Identity Graph is built on deterministic data from opted-in, consented consumer relationships across a range of omnichannel, cross-screen touchpoints including mobile app, search, owned… Source link

Yahoo has expanded its relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement to its DSP in the EMEA markets. The footfall measurement add-on helps advertisers understand how many customers their campaigns are impacting / Yahoo … Source link

Yahoo and Hivestack, a programmatic digital out of home ad tech company, have formed a partnership to connect technologies and enable programmatic DOOH cross-channel media campaigns globally, according to a company press release. Through the partnership, Yahoo’s omnichannel demand side platform will be integrated into the Hivestack supply side platform, which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding transactions via open… Source link

Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ — Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link

  Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) MONTREAL and NEW YORK, May 25, 2022 /PRNewswire/ – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media… Source link

Digital Advertising Veteran to Support and Expand National Sales as Company Grows Rapidly MIAMI BEACH, FL / ACCESSWIRE / June 23, 2021 /Alfi, Inc. (NASDAQ:ALF) (“Alfi” or the “Company”), an AI enterprise SaaS platform powering computer vision with machine learning models to allow content publishers and brand owners to deliver interactive, intelligent information without violating user privacy, announced today the appointment of Christopher Whalen as Vice President of National Sales. In his new… Source link