Tag Archives: digitalad

The traditional dominance of Google and Facebook in digital advertising is facing a growing challenge from Amazon.com Inc., TikTok and streaming services, new research says. In 2022, Alphabet Inc.’s GOOGL, -0.85%   GOOG, -0.93% Google, Meta Platforms Inc.’s META, +2.41% Facebook and their respective subsidiaries accounted for a combined 48.4% of U.S. digital-ad spending, according to estimates… Source link

The traditional dominance of Google and Facebook in digital advertising is facing a growing challenge from Amazon.com Inc., TikTok and streaming services, new research says. In 2022, Alphabet Inc.’s GOOGL, -1.48%   GOOG, -1.46% Google, Meta Platforms Inc.’s META, +1.88% Facebook and their respective subsidiaries accounted for a combined 48.4% of U.S. digital-ad spending, according to estimates… Source link