The traditional dominance of Google and Facebook in digital advertising is facing a growing challenge from Amazon.com Inc., TikTok and streaming services, new research says.
In 2022, Alphabet Inc.’s
GOOGL,
GOOG,
Google, Meta Platforms Inc.’s
META,
Facebook and their respective subsidiaries accounted for a combined 48.4% of U.S. digital-ad spending, according to estimates…
Source link
