Tag Archives: digital

New York City – October 27, 2022 – Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent… Source link

Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular. During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation. “We want to start building… Source link

Yahoo and DirecTV have added set-top box data to their advanced TV partnership in a bid to unify linear and digital for buyers. Yahoo and DirecTV expand strategic partnership / Adobe Stock In… Source link

Digital World Acquisition Corp (DWAC): Shares of DWAC, the SPAC that plans to merge with former President Trump’s social media company, rose 8% in extended trading following reports that Google is adding Truth Social to its Google Play Store. Applied Materials (AMAT): The chip manufacturer lowered its earnings forecast for the fourth quarter, in part due to the new export curbs announced by the Biden administration. Applied Materials now expects fourth-quarter adjusted earnings per share of… Source link

Today, Google announced its new cloud region in South Africa, the African nation which is now home to the major global cloud providers on the continent. For Google, this move is part of its broader commitment to invest $1 billion to support “digital transformation” across Africa over the next five years. The commitment, when dissected, includes projections of Google landing a subsea cable, providing low-interest loans to small businesses and equity investments to African growth… Source link

Google faces a €25bn (£21.6bn) lawsuit in the UK and EU that accuses the tech firm of anticompetitive conduct in the digital advertising market. The company, which is a key player in the online ad market as well as being a dominant force in search, is accused of abusing its power in the ad tech market, which coordinates the sale of online advertising space between publishers and advertisers. “Publishers, including local and national news media who play a vital role in our society, have… Source link

Digital ticketing systems aren’t working all over the country at multiple college football stadiums this weekend. The schools have called it a “nationwide outage” that is preventing fans from accessing their tickets on mobile devices. Currently, the schools which have admitted their systems aren’t working include: Michigan, Georgia Tech, Oklahoma, Oklahoma State, Nebraska, Arizona, Purdue, UCLA, James Madison, Bowling Green, Washington, William & Mary and Miami (OH). The company at the heart… Source link

As Apple gets set to unveil its latest iPhones today, a new report shows it is gaining on digital ad rivals Facebook and Google. According to a report by InMobi’s Appsumer, Apple’s ad business has thrived after the company’s controversial iOS privacy update last year undercut the user tracking efforts of app developers. The update asks iPhone users for permission to share their data across apps and also offers the option to opt out of being tracked.  The update, called App… Source link

Share Tweet Share Email As the global economy makes its bounce back after dealing with the impacts of Covid-19 restrictions, advertisers and digital marketers are finding themselves in clear air. Leading the charge is Yahoo, coming off the back of its recent acquisition by Apollo Global Management. Mediaweek spoke to head of global revenue & client solutions at Yahoo, Elizabeth Herbst-Brady, when she made her way from New York City to Sydney for AdWeek. It’s been a big 12 months for Yahoo,… Source link

Google Wallet is now available in South Africa, the first market for this product in Africa, to make it easy for users to save and easily and securely access their payment cards, loyalty cards and boarding passes. Google said that cardholders of partner banks in South Africa that include FirstRand Bank, Discovery Bank, Investec, Standard Bank, ABSA and Nedbank can now add their details on the wallet, and make contactless payments using their android phones and Wear… Source link