Tag Archives: data

If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown more complex, it’s able to display increasingly more detailed and helpful answers. For example, if you’re looking to book a flight from Chicago O’Hare to LAX, Google can now show you… Source link

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines use structured data to understand webpages better. It also allows search engines to display the information presented in the structured data in an attractive and… Source link

Welcome to The Interchange! If you received this in your inbox, thank you for signing up and your vote of confidence. If you’re reading this as a post on our site, sign up here so you can receive it directly in the future. Every week, I’ll take a look at the hottest fintech news of the previous week. This will include everything from funding rounds to trends to an analysis of a particular space to hot takes on a particular company or phenomenon. There’s a lot of fintech news out there… Source link

Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if Google uses links discovered in structured data for crawling. They also want to know if Google doesn’t use the links for crawling if they’re just… Source link

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data protection rules owing to user data being transferred to the U.S. — a country that lacks an equivalent legal framework to protect the info from being accessed by US spooks. The Garante found the web publisher’s use of Google Analytics resulted in the collection of many types of user… Source link

Data centers, which drive the apps, websites, and services that billions of people use every day, can be hazardous places for the workers that build and maintain them. Workers sometimes have to service a data center’s electrical equipment while it’s being energized. And they can become exposed to chemicals like chlorine, which is used as a sterilizing agent for the water circulated through liquid cooling systems for computers and servers. In June 2015, five people had to be taken to… Source link

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics and Search Console data can be difficult because the numbers don’t really match. The reason is because both services are solving different problems…. Source link

(Bloomberg) –Google, Facebook and Microsoft Corp. — three of the world’s biggest corporate buyers of clean power — are sounding the alarm that a nearly $4 billion, Warren Buffett-backed renewable-energy project proposed in Iowa isn’t necessarily in the best interest of customers, including them. If approved, it would be the largest complex of wind farms in the entire country when it comes online by the end of 2024, producing enough… Source link

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important to use the right format. Which Types Of Structured Data Does Google Support? Google supports three kinds of structured data: JSON-LD. Microdata. RDFa. Each of… Source link

France’s data protection watchdog, the CNIL, has issued updated guidance on use of Google Analytics following a decision earlier this year that found a local website’s use of the tool to be in breach of European Union law. It has also confirmed that it has since issued formal notices to other organizations to bring their use of Google Analytics into compliance. The legal issue — which does not just affect use of the popular analytics tool in France but across the entire EU —… Source link