Tag Archives: CTV

Yahoo’s vice-president of ad data products has issued a stark warning that 75% of digital ad inventory will be non-addressable by 2024 in the US. But what does this mean for CTV? According to Gio Gardelli: “It will now become a lot harder to track web conversions for campaigns.” Speaking at the IAB’s Audience Connect summit, Gio Gardelli called non-addressable supply “the big elephant in the room” and said, “we can’t ignore this any longer.” Current privacy regulations mean… Source link

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Attend Convergent TV… Source link

Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link

NEW YORK–(BUSINESS WIRE)–Mar 31, 2022– Yahoo today announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory. Glewed TV has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, beginning with… Source link

NEW YORK–(BUSINESS WIRE)–Feb 9, 2022– Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a successful year that closed with 141% growth in CTV ad revenue year-over-year. The momentum indicates the company’s strategic leadership and reach in the CTV… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a successful year that closed with 141% growth in CTV ad revenue year-over-year. The momentum indicates the company’s strategic leadership and reach in the CTV environment as its popularity continues to accelerate. TV viewership has skyrocketed over the last year with CTV at the forefront. In the U.S. alone, nearly 214 million people… Source link

Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to Tubi’s entire streaming content library. The move aims to help connected TV (CTV) advertisers improve efficiency in the buying process. As connected television viewership soars, so too… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy… Source link