A 3D printed Facebook’s new rebrand logo Meta is seen in front of displayed Google logo in this illustration taken on November 2, 2021. REUTERS/Dado Ruvic/Illustration Register now for FREE unlimited access to Reuters.com Register PARIS, Jan 6 (Reuters) – France’s data privacy watchdog CNIL said on Thursday it had fined Alphabet’s Google (GOOGL.O) a record 150 million euros ($169 million) for making it difficult for internet users to refuse online trackers known as cookies. Meta Platforms’… Source link
Read More »BuzzFeed Adopts Yahoo’s Third-Party Cookie Replacement
Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles, ultimately growing programmatic advertising revenue. Source link
Read More »Google Gives Two Year Reprieve To Cookie Tracking
PHOTO: yoni Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. Google originally announced in early 2020 it would phase out cookies within two years, or by the end of 2022, meaning this could be a near two-year delay. Google also plans to end trials of its cookies alternative — the… Source link
Read More »Google’s Cookie Delay Is Bittersweet for Trade Desk
The Trade Desk, which went public in September 2016, helps other companies buy ads across the internet. Photo: CHRISTOPHER GALLUZZO/NASDAQ June 27, 2021 10:00 am ET The Trade Desk TTD 0.18% … Source link
Read More »Google pushes its Chrome cookie ban back to 2023
Google is delaying its long-promised move to block third-party cookies from its Chrome browser by another year, citing the need to “move at a responsible pace” and “avoid jeopardizing the business models of many web publishers which support freely available content.” Google’s business model likely factored into the decision, too: It relies on third-party cookies for some of its lucrative ad business and is a major player in the digital advertising ecosystem that will be upended… Source link
Read More »Online advertisers take on Google with their own third-party cookie alternative
Bloomberg End of Suez Snarl Marks Beginning of New Stress on Global Trade (Bloomberg) — Now removed from the Suez Canal’s main channel, the Ever Given leaves in its wake several weeks or months of disruptions across a world economy where the pandemic revealed both the sturdy backbone of global trade and an Achilles’ heel.“It’s not a cork-out-of-a-bottle moment,” said Peter Aylott, director of policy at the U.K. Chamber of Shipping. “We could still be days away from the canal being… Source link
Read More »Google starts testing its cookie alternative – TechCrunch
Google tries out new ad targeting technology, PayPal adds cryptocurrency support and Substack raises additional funding. This is your Daily Crunch for March 30, 2021. The big story: Google starts testing its cookie alternative Google announced today that it has begun rolling out a new technology called Federated Learning of Cohorts (FLoC) in a developer trial. FLoC is meant to serve as an alternative to personally identifiable cookies (which are being phased out by Google and other… Source link
Read More »Google starts testing its cookie alternative
Bloomberg Hong Kong Is Set to Target First SPAC Listing by End of Year (Bloomberg) — Hong Kong is expected to have its own blank check company listing framework ready in June for public feedback and targets allowing deals to start by the end of this year, according to people familiar with the matter.The city is looking at tighter rules for sponsors of special purpose acquisition company listings and their buy-out targets than those enforced in the U.S., said the people, who asked not to be… Source link
Read More »Google starts trialing its FLoC cookie alternative in Chrome – TechCrunch
Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t… Source link
Read More »Google starts trialing its FLoC cookie alternative in Chrome
Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an alternative to the kind of cookies that advertising technology companies use today to track you across the web. Instead of a personally identifiable cookie, FLoC runs locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t share… Source link
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