Tag Archives: ConnectID

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution to drive campaign personalisation, performance and measurement.   Yahoo ConnectID now reaches over 290 million addressable users globally, up 40 million since the start of the year. The solution is… Source link

Share Tweet Share Email Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution to drive campaign personalisation, performance and measurement.  Yahoo ConnectID now reaches over 290 million addressable users globally, up 40 million users since the start of… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. “Two industry changes are accelerating adoption of Yahoo… Source link

BOCA RATON, Fla., Dec. 1, 2021 /PRNewswire/ — Mediavine, the largest exclusive full-service ad management firm in the U.S., announced today that its first-party data toolkit, Grow, has integrated with Yahoo ConnectID. By leveraging Yahoo ConnectID, Mediavine saw an 80% increase in eCPM rates on Safari and Firefox throughout the month of November. Through this integration, advertisers have access to Mediavine’s premium inventory through Yahoo’s identity solutions. Mediavine… Source link

Traditional ad targeting tools are in decline, which has led to a boom in alternative identity solutions, putting providers into fierce competition to scale their offerings before Google Chrome withdraws support for third-party cookies in 2023. … Source link