BOCA RATON, Fla., Dec. 1, 2021 /PRNewswire/ — Mediavine, the largest exclusive full-service ad management firm in the U.S., announced today that its first-party data toolkit, Grow, has integrated with Yahoo ConnectID. By leveraging Yahoo ConnectID, Mediavine saw an 80% increase in eCPM rates on Safari and Firefox throughout the month of November. Through this integration, advertisers have access to Mediavine’s premium inventory through Yahoo’s identity solutions.
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