Tag Archives: CarbonNeutral

Credit: Portuguese Gravity via Unsplash. Yahoo is offering a global carbon-neutral private marketplace (PMP) with its new Scope3 partnership. Advertisers buying through the Yahoo SSP can now buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. Using Scope3 can help reduce the impact of the digital media and advertising industry’s carbon footprint due to the complexity of digital ad supply chains and the sheer… Source link

Share Tweet Share Email Yahoo has announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals. The digital media and advertising industry has a massive carbon footprint due to the complexity of digital ad supply chains and the sheer volume of ad… Source link

Yahoo has announced its partnership with Scope3 to provide advertisers with a carbon-neutral private marketplace in the Yahoo SSP. Discover what this means for ad buyers and why this is important in today’s business environment. Yahoo has announced an integration with Scope3, a company that measures end-to-end emissions across the advertising and media supply chain. The integration aims to offer advertisers a carbon-neutral private marketplace (PMP) in the Yahoo… Source link

Yahoo has announced its partnership with Scope3 to provide advertisers with a carbon-neutral private marketplace in the Yahoo SSP. Discover what this means for ad buyers and why this is important in today’s business environment. Yahoo has announced an integration with Scope3, a company that measures end-to-end emissions across the advertising and media supply chain. The integration aims to offer advertisers a carbon-neutral private marketplace (PMP) in the Yahoo… Source link