Tag Archives: campaign

NEW YORK–(BUSINESS WIRE)–Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact, which will enhance… Source link

The Federal Trade Commission filed a lawsuit against TurboTax creator Intuit (INTU) this week, claiming its deceptive “free tax filing” ads are misleading American taxpayers. The consumer protection agency alleged that Intuit’s advertising practices purposely guided consumers to seek out free filing services on TurboTax that weren’t actually available to them. Instead, they were steered to the company’s paid products. With tax day barely a month away, the FTC has also filed a federal… Source link

Troika Media Group Yahoo Sports Signs First of its Kind Tourney NIL Deals with Top College Basketball Stars Paolo Banchero of #4 Duke and Chet Holmgren of #1 Gonzaga Los Angeles, CA, March 02, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it is collaborating with Yahoo Sports, its… Source link

A judge appointed by the National Labor Relations Board has ruled that Google must turn over some 180 documents related to an internal campaign to fight union organizing efforts by employees. Dubbed Project Vivian, a Google attorney described the ongoing effort between 2018 and 2020 as a way to “engage employees more positively and convince them that unions suck,” according to one of the documents. The documents are part of a case the NLRB brought against Google in December 2020,… Source link

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders – a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged programmatic DOOH complemented by mobile retargeting capabilities over Yahoo’s omni-channel demand-side platform (DSP) to increase brand awareness, engage the right audiences and influence consumer… Source link

Google put out a report detailing a phishing campaign directed at YouTubers, which involved around 15,000 fake accounts and over a million messages to targets. The phishing attempts were carried out by multiple hackers, and the company says it’s recovered around 4,000 accounts since late 2019. The attackers weren’t just trying to get the creators to put their password into a fake website, though — they were trying to infect their computer with malware that would steal their login… Source link

Google will start giving users more information about who’s running the ads they see. The company’s “About this ad” menu will show basic information about advertisers, as well as any other ads they’ve run in the past 30 days. The goal is to help users better judge whether a given ad buyer is trustworthy, following criticism about scams on the platform. Google mentioned that more ad disclosures would be coming last year, when it started verifying the identities and locations of… Source link

Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals HO CHI MINH CITY, Vietnam, July 5, 2021 /PRNewswire/ — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first “Protection Starts From Within” regional initiative held across six markets. This collaboration aims to help families better… Source link

Email campaigns are an essential part of any company’s marketing stack. Hubspot estimates that email marketing generates $38 for every dollar spent, putting it far ahead of other popular forms of marketing such as paid advertising and influencer marketing. Q1 2021 hedge fund letters, conferences and more One of the reasons for this is that emails are personal in nature. Anyone who decides to give you their address is qualifying themselves as being interested in learning more about what you… Source link

Yahoo’s new ‘Yahoo Search for Change’ campaign encourages consumers to “Make a statement with your search” and “Search for internet freedom” in a series of different executions. The campaign, developed by CHE Proximity, comes as a response to increased awareness around data privacy, Yahoo says, with the company ‘reminding’… Source link