Tag Archives: brand

Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and allows advertisers to optimise existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons, and messages.  With e-commerce in APAC, especially in South-East Asia… Source link

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in the SEO community that Google uses mentions of a website as a form of link. One version of the idea is that if someone publishes a URL like… Source link

Weber’s secret weapon in its most recent quarter is one they have relied on time and time again to perform well in periods of high supply chain stress (such is the case now). Making more grills and components where the products end up being sold, says Weber CEO Chris Scherzinger. “We are the only major grill brand who makes our own grills and do it locally in the continent,” Scherzinger said on Yahoo Finance Live. Weber operates three manufacturing facilities in Illinois that handle metal… Source link

(Bloomberg) — Apple Inc.’s biggest debut on Monday was undoubtedly its MacBook Pro overhaul, but the company also unveiled a polishing cloth with its signature logo debossed in one corner. Price tag? $19. Most Read from Bloomberg The accessory, listed as compatible with iPhones as far back as the iPhone 6 and Macs dating back to 2012, is made of nonabrasive material and is already in short supply, requiring 3 to 4 weeks to ship. On Amazon.com, premium microfiber cloths go for $1.50 each,… Source link

This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content. … Source link

(Bloomberg) — Tencent Holdings Ltd. dived as much as 11% Tuesday after an offshoot of China’s official news agency decried the “spiritual opium” and “electronic drugs” of games, prompting the country’s largest corporation to declare the possibility of banning kids under the age of 12 from playing altogether. The twin developments stoked fears Beijing will next set its sights on online entertainment after reining in the e-commerce, ride-hailing and online education industries…. Source link

The Yahoo brand, once an internet name as iconic as Google, might be worth little to young people more familiar with TikTok and Instagram. But it still has value in Japan, where the once-illustrious marquee just sold for ¥178.5 billion ($1.6 billion). Z Holdings Inc., a unit of Masayoshi Son’s SoftBank Group Corp., agreed to buy the rights to the Yahoo name in Japan to replace an existing licensing agreement. The deal follows the sale of Verizon Communications Inc.’s media… Source link

Walmart (WMT) is launching the first-ever and only private brand analog insulin, offering a steep discount on the prescription used to control high blood sugar in millions of diabetes patients. The new brand, ReliOn NovoLog, includes analog insulin vials retailing for $72.88 and a FlexPen selling for $85.88, translating to savings of 58% and 75%, respectively, on the current cash price of branded insulin products when not using insurance. According to Walmart, that works out to be savings of… Source link

Michael Jordan stopped scoring points in the NBA in April 2003, but Nike (NKE) is still slam dunking quarterly earnings in large part because of the staying power of the brand the NBA legend made famous.  On its fourth fiscal quarter earnings conference call, Nike executives casually mentioned Jordan brand sales rose an impressive 31% to $5 billion for the company’s just completed fiscal year. For a bit of perspective, the Jordan brand now makes up greater than 11% of Nike’s overall… Source link