Tag Archives: boosting

Google’s push to replace cookies is about boosting the bottom line

On Monday, Google announced its replacement for third-party cookies. This “private-first” alternative is meant to group users into “flocks” to protect individual data. Tech columnist Jason Aten argues this isn’t really about privacy — it’s about Google maintaining control over the ad-tracking industry. Visit Insider’s homepage for more stories. On Monday, Google announced that it plans to begin testing out a replacement for third-party cookies… Source link

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