Tag Archives: boosting

Google’s push to replace cookies is about boosting the bottom line

Google’s push to replace cookies is about boosting the bottom line

On Monday, Google announced its replacement for third-party cookies. This “private-first” alternative is meant to group users into “flocks” to protect individual data. Tech columnist Jason Aten argues this isn’t really about privacy — it’s about Google maintaining control over the ad-tracking industry. Visit Insider’s homepage for more stories. On Monday, Google announced that it plans to begin testing out a replacement for third-party cookies… Source link

Read More »