Tag Archives: Bing

Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads Introduces In-Market and Custom Audiences Targeting

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. Purchase intent is determined based on user signals across Bing, MSN, and other Microsoft services. These curated lists can… Source link

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Bing Ads Editor now supports separate ads for search and MSN.com native ads

Bing Ads Editor now supports separate ads for search and MSN.com native ads

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search and native ad environments, advertisers can now create ads specifically for native inventory on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” says Bing Ads… Source link

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Bing, MSN, Outlook.com, Hotmail and other Microsoft services hit with outage

Microsoft’s search engine, Bing, is having a rough day as the engine was hit with an outage from roughly 2:15PM to 2:45PM ET. If you were to head on over to Bing.com, during that time, you would have been greeted with the page above. Even though Microsoft’s Bing engine is much smaller than Google’s, according to Alexa, it is the 24th most visited site on the web which means that millions of users are likely to see this page instead of the daily images that the… Source link

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