Tag Archives: Bernanke

In a letter to the Commodity Futures Trading Commission (CFTC) on Wednesday, Sen. Elizabeth Warren (D-MA) called for an investigation of Google’s alleged manipulation of the marketplace for online ads, opening the door for a new federal regulator for digital advertising markets. Warren’s letter focuses on a program called “Project Bernanke,” revealed in April as part of a lawsuit against Google led by Texas Attorney General Ken Paxton. Under that program, Google allegedly used… Source link

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke and How Do We Know About It? In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public docket that weren’t redacted. The Wall Street Journal saw the documents before a judge allowed them to refile… Source link

Check out what’s clicking on FoxBusiness.com. Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit. The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems. It generated hundreds of millions of dollars in revenue for the… Source link

The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems. It generated hundreds of millions of dollars in revenue for the company annually, the documents show. In its lawsuit, Texas alleges that the project gave Google, a unit of Alphabet Inc., an unfair competitive advantage over rivals. The documents filed this week were part of Google’s initial response to the Texas-led antitrust lawsuit, which was filed in… Source link

Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit. The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems. It generated hundreds of millions of dollars in revenue for the company annually, the… Source link